I was asked to write about Pokémon Go a week ago, but then got too distracted playing the game to actually sit down and write. In the past few days I have searched for Poké Stops, hunted Pokémon and tossed Poké balls to capture the little monsters.
Here are your top 5 Pokémon Go questions answered
What is it?
Pokémon Go is an augmented-reality (mix of the game and real world) smartphone game that has players exploring the real world to collect Pokémon and items and to battle other players. The Pokémon Go App is free and can be downloaded on the App Store and Google Play Store.
What are Pokémon?
Pokémon (pocket monsters) have been around since 1996. Pokémon aren’t real, but technology has evolved to be able to simulate a world in which Pokémon seem very real. Pokémon are creatures inspired by plants, animals and various other things. Each one has different attributes, skills and quirks; they also can evolve into newer, stronger Pokémon with some training.
How big is Pokémon?
The current popularity tsunami has seen the newly released game, Pokémon Go, downloaded on more smart phones than Tinder in the US! Nintendo’s share price has also shot though the roof, jumping 23% in one day!
How does the game work?
The game uses your phone’s GPS and clock to detect where and when you are in the game and make Pokémon “appear” around you (on your phone screen) so you can go and catch them. As you walk around, different and more types of Pokémon will appear depending on where you are and what time it is. The idea is to encourage you to travel around the real world to catch Pokémon in the game.
The ultimate goal is to capture them — all 151 of them — to add to your personal collection. Doing so makes you a Pokémon master. That’s really just a vanity title, and it doesn’t mean much inPokémon Go. Still, that collecting aspect is what keeps people coming back to these games, time and again.
There are tons of guides and articles out there on how to play and what everything in the game means. Google Pokémon Go if you are stuck!
Is Pokémon Go a game changer?
As a marketing person I am always interested in shiny new things that change the way we behave. The idea of augmented reality (AR) has been around for a while but Pokemon Go is the first widely popular AR game of its kind.
There is lots of hype that it could be the model for transforming the way that people interact with their mobile devices and with real life objects and physical spaces, in ways that we might not imagine yet.