If you think that Snapchat is only for teenagers, you are not completely wrong. According to Expanded Ramblings, 73% of Snapchat users are millenials (2015).
Snapchat is a mobile messaging application used to share photos, videos, text, and drawings. It’s free to download the app and free to send messages using it.
Launched in 2011, Snapchat became popular with teens because it solves the problems teens had when trying to communicate with their friends freely on the Internet. I signed up a while ago, but have only just started to see the point of it!
Snapchat is personal and direct. When I share a photo on Instagram I am broadcasting to the world. When I share a photo or video on Snapchat I am sharing a moment with chosen friends for up to 10 seconds.
Snapchat is ephemeral and is an easy way to tell a story in the moment. It’s about now and your interactions happen then disappear. Because everything is temporary, existing for a brief moment in time your inhibition to share is reduced.
With Snapchat there is no combined feed, no public view count, follower count, or any other social ego-measuring contest. You can just put whatever you’re doing on Snapchat and you’ll never feel inadequate.
Snapchat is also really big on privacy, your data is deleted as soon as it’s seen, and there’s no tracking. Taking a screenshot sends an alert to the sender and is frowned upon. And this kind of privacy is useful for everyone. You don’t need to be a teenager to appreciate this feature.
Snapchat is creative and fun! I love the ridiculous filters you can post over your face. It’s also convenient and easy to use.
Stories are the most popular feature on Snapchat. Your friends can live your day with you as you post to your very own stories section (or feed) of your account, which is visible by you and all your friends for 24 hours. Have a look at the story I put together while writing this post (Tracey Steyn, teastain23)
Of course the best Snapchat experience is with your friends. But there are still some interesting ways to use Snapchat if none of your friends are on it yet. There is a Discover Feature, although it only has 17 Channels at the moment. You can also follow some interesting people, find them by searching for their handles in Google
Getting started on Snapchat can be a bit tricky as it is so simple! Read this great post on how to use Snapchat.