Instagram revealed a new, updated design this week. The leather-clad vintage camera icon is gone and the user interface is now a new simpler design. Say hello to a sleek new white framed design to make your pics really pop.
In a statement Instagram said: ‘When Instagram started, it was a primarily a place to edit and share photos. Five years later, it’s a global community of interests where people share photos and videos, use new tools like Boomerang and Layout, and connect with others through Explore.
‘We’ve been inspired by all the ways the community has grown and changed, and we wanted to create something that reflects how vibrant and diverse storytelling on Instagram has become.’
I get this. When the company started in 2010, the service was all about giving your photos a “vintage feel” via filters and back then a vintage leather-clad camera as an icon made sense, and was cool, to the techno-hipsters (yes us) and youngish professionals on the platform. But the community has changed a lot! There’s brands, visual artists and celebrities on Instagram, but most importantly, there are tons of teens. And they love love love Instagram. The defunct camera in a fake leather case means nothing to them, nor does the whole concept of posting on Instagram to give their photos a “vintage feel.” They’ve grown up with filters — how can that even be vintage?
With more than 80 million users, there’s no shortage of opinions on Instagram’s change of logo – mostly a lot of hate. I think the change is long overdue, Instagram’s new look is so Internet right now and seriously, no one is going to stop using Instagram because they don’t like the logo.